Upon first moving to our foggy sliver of California coastside, I connected with botanist Jenn Segale of Garden Apothecary, hailing from just down the road in Half Moon Bay. A friendship quickly sprouted, and three years later, she's one of my most dear and inspiring friends. In addition to enviable skin, she also possesses a sharp wit, a creative eye, and an old soul.
Since our very first meeting over tea, I've been fortunate to consult with Garden Apothecary on periodic projects, and am excited to (finally!) share with you an initiative I've had the pleasure of being involved with for over a year: a complete new line of organic skincare products; beautifully researched, considered and produced to the most fine level of detail*. Her vision for this product line was unmatched, and it was a pleasure to support her in bringing it to fruition (via providing packaging creative direction, advising on assortment strategy and activation details, and art directing and styling the photographs for her new website).
Meet the new Garden Apothecary, a trifecta of wild, organic skincare products: Spun Gold, a honey-based cleanser; Higher Ground, a rich serum; and Full Bloom Fog, a calming toning mist. Simple to use, elegant in feel, intelligent in science, and designed for restoration, nourishment, and balance of body and mind. I've been using these since the testing phase, and my skin has been thriving (I'm a particular fan of the serum).
Photo styling, art direction; packaging creative direction by Alexandra Sklar for Merchant Home. Packaging design by Kelly Hoffman-Davis. Photography by Cody MacCready. In true #slowcoast spirit, all of us are local to our cherished highway one corridor, and were friends with Jenn before working together.
* Just one example of the obsession with detail: Jenn grew and harvested the saffron for her new facial serum herself, on her personal farm in the coastal foothills.