Vrai & )ro


vrai and oro [the merchant home]
vrai and oro [the merchant home]
vrai and oro [the merchant home]
vrai and oro [the merchant home]

on the radar this week- new (and beautiful) fine jewelry website Vrai & Oro. Committed to offering simple, timeless staples, the concept stands on a foundation of creating only what will hold beauty and value.  The line is manufactured directly in downtown Los Angeles, and with a focus on transparency, there are no middlemen or extra hands involved in the process. And beyond the well-founded values of the brand- the jewelry itself stands up, modern in a lasting way, intended to be worn everyday. (My eye is on the simple gold stacking rings).

A favorite line from their website "remove the clutter, hold on to what's real".

Thanks to Vanessa, one of the founders, for connecting with me over on Pinterest, and for sharing their lovely message and imagery with me. For more (and to shop!) visit Vrai & Oro.